Some of you who have been around for a while will know that I only use cruelty-free beauty products. I made the decision a couple of years back after realising the poor treatment of animals when it came to creating cosmetics. Since then, I have been on a journey of testing cruelty-free brands, to find ones that I love. Luckily, for cosmetics, I found it to be pretty straight forward as I was already using so many that were cruelty-free. However, if you are just starting out on your cruelty-free journey or are looking to make more ethical choices in your purchases, then you are going to find this post super useful.

Barry M

Barry M was one of the first makeup brands I ever used, mainly because their nail polishes were such a big addiction of mine. However, they also make amazing cosmetics. I find that their base products are incredible and are at such a great price. Especially the All Night Long range, it is great coverage, so easy to work with and lasts for ages. Plus, the entire brand is cruelty-free and I believe most of their products are actually vegan too, so it is definitely a brand you should try out.

Some products I love from Barry M:
All Night Long Concealer
All Night Long Foundation Stick
That’s How I Roll Waterproof Mascara
Gelly Hi-Shine Nail Paint

L.A. Girl

L.A. Girl has had so much hype for quite a few years now and rightly so. Their products are amazing quality for such inexpensive prices. Although they are an American brand, they are also now super easy to shop in the UK through Beauty Bay, so definitely worth a little look. Their base products are also some of my favourites, the Pro Conceal Concealer being a staple in my collection. I also think that they do some really interesting products, like their Strobe Lite Powders. They are super intense highlighters that are great for an editorial look or even as eye shadow.

L.A. Girl products I love:
LA GIRL PRO.matte Foundation
LA GIRL PRO Coverage
LA GIRL Strobe Lite Powder


Such a huge brand at the minute and for all the right reasons. Revolution is a super affordable makeup brand that offers a great range of shades, products, colours, anything you could ever want. Personally, my makeup taste is very simple, I like basic products that do the job. Revolution offers that, but they also have cool palettes and products for anyone who likes to push the boat out. One of my favourite makeup products is their Mega Bronzer. You get such a big pan for a couple of pounds and the colour is perfect for me. If you have never tried from Revolution, you really need to get on the hype!

Products from Revolution that I love:
Makeup Revolution Conceal & Define Concealer
Mega Bronzer
Regeneration Palette Trends Mischief Mattes
Flawless Foils


I really think that Collection don’t get the hype they deserve anymore sadly, but their products are incredible. Their infamous concealer is still in my collection and I use it regularly. However, what Collection does so well is mascara. I don’t know what they are doing but every mascara I have tried from them, I have loved to pieces. It is definitely worth giving them a little attention when you’re next in Boots or Superdrug because I really think that they have some amazing products.

Collection makeup products I love:
Lasting Perfection Concealer
Glam Crystals Dazzling Gel Eyeliner
Lash Surge Mascara
Colour Lash Mascara

Makeup Geek

Although Makeup Geek doesn’t sell every type of product under the sun, what they do sell is amazing quality. I love them mainly for their eye shadows. They offer such a range of shades and the formula is unbeatable in my eyes. It’s pigmented, easy to work with, and long-wearing. I have quite a few of their shadows and they are my staples, especially when you can build a custom palette like I did (blog post linked here).

Makeup Geek shadows worth checking out:
Signature Eye Shadows
Foiled Eye Shadows



MUA used to be such a hyped-up makeup brand and I think since Revolution has come on the scene, they don’t get as much hype. But they are still an amazing cruelty-free brand. I definitely think that they have upped their quality in the last year or so, creating some really great base products like their PRO/BASE range. However, my favourite products they do are eye shadows. Their 6 shade essential palette is an everyday makeup staple for me as it is perfect for my eyebrows and a simple eye makeup look. This brand is also so expensive and they tend to always have offers on, so definitely keep an eye out.

Products from MUA that I love:
MUA PRO / BASE Full Coverage Matte Pressed Powder
MUA Professional 15 Shade Eyeshadow Palette
MUA Pro 6 Shade Eyeshadow Palette
MUA Intense Colour Lip Liner


I think Colourpop is such a cute brand and they do some really amazing products. The shipping can definitely be a little frustrating but that doesn’t take away from they great cosmetics they offer. Their lip products are amazing because there are shades and formulas for everyone. I also love their pressed single shadows. Much like Makeup Geek, they come in so many colours and are amazing quality. It is definitely worth having a little look on their website if you are looking for a new cruelty-free cosmetic brand to try.

Colourpop products to check out:
Lippie Stix
Liquid Lipsticks
Pressed Powder Shadow

Too Faced

The most expensive brand I have to mention is Too Faced. I have loved Too Faced for many years because their cosmetics are great and I think they have some really unique collections and concepts. As of recently, there haven’t been any products I have desperately wanted to try, but their Sweet Peach collection is a must-have for me. The glosses they released in that collection are incredible and completely unlike anything else I have tried (I talk about them more in this post). Their Melted Matte liquid lipsticks are also so worth a try, they are one of the best liquid lipstick formulas I have found.

Products from Too Faced you will love:
Sweet Peach Eye Shadow Palette
Sweet Peach Lip Gloss
Melted Matte Liquified Long Wear Lipstick


I didn’t realise how many NYX products I actually owned and used on the regular. But turns out, I really love their products. Their Butter Glosses are perhaps my favourite drugstore gloss because they are such an easy to wear formula and offer such a great range of shades. Their base products are also worth checking out, I would recommend the highlighters and bronzers as they are great pigmentation and have a range of shades.

NYX products to try out:
Jumbo Eye Pencil
Butter Gloss
Soft Matte Lip Cream
Matte Bronzer

Natural Collection

The final brand I have to mention is the first brand of makeup I ever bought from. Natural Collection definitely isn’t the most incredible brand out there, but they are underrated in my eyes. Their powder products are amazing quality and are a couple of pounds each. The blushers come in a great range of shades and are super easy to work with. However, their Matte Pressed Powder is my favourite product. I don’t know what it is, but it just does the job better than any other powder I have used.

Products to try from Natural Collection:
Natural Collection Matte Pressed Powder
Natural Collection Powder Blusher

I hope you all found this post useful if you are looking for some new cruelty-free makeup products to try. There are so many more out there and hopefully, I can make more posts like this in the future.
Stay safe,
Grace xx

Other beauty posts you can read: