I love Instagram, it’s probably my favourite platform, but sometimes the algorithm can be so cruel. In the grand scheme of things, it isn’t that important but as a creative, it can be disheartening to post something you’re proud of and for it not to do well. I know I’m definitely not the only one who feels like this and so I thought I’d write this blog post. There are also people out there who use Instagram and probably want to support their favourite accounts but are unsure as to where to start. So this post is perfect, as I am going to mention 15 ways you can support people on Instagram. The majority of these points are free, super quick to do, and could totally make someone’s day. I know I’m not the only one who melts at the sight of a nice comment, right?
JUST DOUBLE TAP
Sounds really simple, but it still matters. Are you liking the pictures you see on Instagram? If so, great, because that is the first sign of someone showing that they like what you’ve posted. It’s so simple and takes seconds. But the way the algorithm works is that the more likes and other interactions your post gets, the more it gets pushed out. So if you see something you like as you scroll, give it a like. Whether that’s because it was informative, personal or just because you like the picture, even a like can make a difference to someone’s account.
SPEND TIME ON THE POST
Not everyone knows this about Instagram but the more time someone spends on your post, the more likely it is to be pushed out to other followers. For example, if you read a super long caption or scroll through a carousel of pictures, Instagram views that post as a post of good quality so it will get shown to more people. I’m not saying stare at the same post for hours on end, but if you think the caption is valuable or you like the pictures, then give it some attention. Even without directly interacting, you’re still contributing to how much the post gets shown to other people.
COMMENT MORE THAN FOUR WORDS
At the end of the day, Instagram is all about pushing out the most valuable content on the platform. So if you are commenting full phrases and sentences on someone’s post, Instagram not only sees that post as valuable, but it also shows that you, as the follower, and the creator are building a form of ‘connection’. It could just be a nice comment about what’s in the picture, but if it’s more than four words than you really are increasing that engagement opportunity for the creator.
TURN ON POST NOTIFICATIONS
Another super simple one, but just turn on post notifications. This way you find out when the creator posts and it will definitely help with my next point too.
ENGAGE WITHIN 10 MINUTES OF POSTING
As I’ve just said, having notifications on will mean that you can definitely help with this point, and it isn’t one a lot of people know. But as a creator, you have 10 minutes after posting to get as much engagement as possible. Like, comments, saves, shares, it all, and all of it determines how much the post gets shown to other users. Whether that be on the hashtags, locations or home pages. So if you see a post that’s just gone up, try and show it a little love. Even if it is just a save or a double tap, because it can really affect how well the post performs.
SAVE THE POST
I do this a lot for content I find inspiring but I really should do it more, and that’s saving the post. You can do this by just clicking the bottom right icon on the post. Whether you found the caption informative, or inspiring or the picture so beautiful you had to save it, do it. It shows the creator the posts you find valuable, as well as the Instagram algorithm.
SHARE ON YOUR STORIES
This is another super-easy way to support people on Instagram, especially if you found their post useful. And that is to just share it on your stories. The icon is just next to the comment button and you can post it so that everyone who follows you can see it on your stories. It allows people who weren’t following the creator to see their content, engage with it, and perhaps follow. As I said, if you found the post useful, important, or share-worthy then do it! Also tag the creator because we can’t actually see when someone shares our post unless they tag us!
DM FOR ANY QUESTIONS YOU HAVE
At the end of the day, we’re all people, so if you have a burning question for a creative, I’m sure they’d love to answer it for you. Whether it be advice you’re seeking, just a random personal question or you might even just want to tell them that they’re killing it, but do let them know. I think so many people overthink interacting with a creative and it isn’t anything you should find intimidating. As I said, we are all people. They all lead normal lives too, so as weird as you think it may be, send your favourite creatives a little message.
ENGAGE WITH STORIES
We don’t put up polls and questions up for no reason. Most people love opinions, good or bad. And creatives want to know what you think as a follower. If you like their current theme, their captions, their style. So interact with those questions. Help them out when they ask for ideas or what it is you want to see more of. It’s your chance to tell the creative what it is about their account that you really love, so engage with it.
TELL FAMILY AND FRIENDS ABOUT THEIR PAGE
Another one I don’t think people do enough and that’s telling people in real life about their favourite creatives. Most of us have Instagram right? They may not be a fellow blogger, Instagrammer, or creator but why can’t you share them with your friends in real life? For example, you can share a body positivity Instagrammer to anyone you think may benefit from their account, or a fashion blogger who has a similar style to your friend. They may not be directly into ‘influencers’ but what’s to say they wouldn’t be inspired by their content? So share it, you may have just helped someone get a new follower!
BE HAPPY FOR THEIR SUCCESSES
Sometimes Instagram can be such a bitter place. People just trying to bring others down because they’ve had a success. None of that please, just positivity. Why we shouldn’t all be happy for other’s successes I don’t know. We’re all in this together right? At the end of the day, I think any friend, family member or fellow creative should be happy for whoever it is they’re following. If they’ve reached a milestone, opened up more or gained a whole load of confidence, just be happy for them. It goes a long way when you share someone’s happiness and it definitely makes this whole Instagram scene a lot more bearable.
HYPE UP THEIR ADS
Call it controversial but some people do Instagram as a full-time job, so they need ADs to provide some of their income. It is just like any other job, promoting a product or service and getting paid to advertise it. Celebrities do it all the time and I think it’s such a shame that influencers get torn apart over it. So please hype up an AD if you see one. They tend to not get pushed out as much by Instagram as they know a lot of people can take quite a disliking to them, but if you follow someone you trust and they’ve posted an AD, give them a little extra love. It really does help them out.
SHOP AFFILIATE LINKS
Another controversial one that really shouldn’t be and that’s affiliate links. If you see something you like on an Instagram account and that makes you want to buy it, then why not give that Instagram account some commission for showing you that product. It’s just like walking into a store and a sales assistant convincing you to buy their product. It doesn’t cost you any more money and it’s a great way to say thanks to the account that shared the product with you. It’s another way to support people on Instagram who have it as their career also or someone trying to make it work full-time.
USE THEIR HASHTAGS
Not every Instagram account or creative is going to have their own hashtag, but if they do, use it for your own pics. As long as it’s relevant and spreads positive vibes, then why not? I think it’s just a nice way to support people on Instagram, it’s also more personal as that creator will know that you’ve seen their hashtag and have wanted to use it. Not to mention, you can meet some fellow cool creatives on the hashtags too!
Everyone wants to get better at what they do and I think creatives are some of the most accepting people when it comes to criticism. It could be about their editing style, posing, anything, and I’m sure if you say it in a kind way, they would accept the criticism. As I said, say it in a constructive way and you really could help a creator out!
I hope you all enjoyed this post! It was a little different but I hope it’s shown some of you the power that you do have as a follower to support people on Instagram. Most of these points are also free and don’t take up a lot of time, so I encourage you all to spread a little love over on Instagram today because you can really brighten up someone’s day with it!
Lots of love,